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Artist Ann Rea
The Business of Art is Very Personal
GordanAnn   Just last week I was interviewed by a reporter writing for travel magazine. She’s writing a feature on my new art installation at the Four Seasons Silicon Valley which includes four custom 4 foot original monochrome oil paintings on wood panels. Interviews always force me to reflect upon my artistic journey in business and personally. Who ever said, “It’s just business, don’t take it personally?” My business is very personal. What I create is meant to inspire others and it comes from my deepest dedication and heart felt core. I can’t sell anything that I’m not proud of, so many of my paintings are destroyed. I often develop genuine personal connections with my patrons and lasting friendships. My patron’s support is vital to my success. I never take this for granted, as I realize that none of us succeed alone. My business is personal, very personal. It was friends and work mates who sponsored my trip to the south of France to study with my mentor Gregory Kondos when I first entertained making my living with my art. They pre-ordered paintings so that I could take this trip after the music distribution company we worked for closed its doors. I create an Experience of Art, not so much because my patron’s want a painting to fill a space, as much as they want meaningful and memorable ways to celebrate milestones in their lives. Milestones like a big birthday, anniversary, or other significant events. Clearly I have abandoned the safely and security that most often comes with a more conventional life. Why? Because I’m moved to make art. And that this is a very personal path requiring every ounce of my discipline and dedication. My business is personal, very personal.
What do Real Estate Agents and a Fine Artist have in Common?
AnnRea What could a fine artist possibly have to say to a big group of successful residential real estate agents about innovating marketing strategies? In fact, I had a lot to say. Real estate agents and I are actually in the same industry. They sell real estate and I paint it and I celebrate the memories and meaning associated with it through my “Experience of Art” program. My “Experience of Art” program delivered a memorable, multi-layered story of the stunning snowy landscape surrounding the Montage Deer Valley Residences, in Deer Valley, Utah, a key asset of Ohana Real Estate Investment Trust. How? Allow me break it down.
  • A filmmaker captured my tour of the surrounding Deer Valley mountain landscape as this provided in-room viewing programming.
  • I returned to explore the colors of the vista by painting a series of studies. Week-by-week I revealed my creative process by way of a dedicated online diary at annrea.com.
  • One study from the series was reinterpreted on a larger custom-sized canvas and this trophy piece serves as the focal point for the model residence.
  • A beautifully appointed, signed and hardbound coffee table book, the Creative Diary, conveys a unique sense of place by chronicling the Experience of Art. Each of the oil painting studies, creative diary posts, and sketches are included.
  • The surrounding Deer Valley mountain landscape can be experienced through an artist’s eyes. Creative Diary in hand, readers are guided to retrace my steps to each place where I painted a study.
  • Creative Diaries provide sales staff with conversational currency and an innovative marketing tool to engage clients and prospects.
  • The unveiling celebration of the paintings by a nationally recognized artist gave a narrative focus for national press launches in Manhattan and Beverly Hills.
Looking for a speaker? Contact me here.
How does one celebrate a 30-year wedding anniversary?
mary How does one celebrate a 30-year wedding anniversary in a really meaningful and memorable way? Mary Beth Collier decided to create a memory in Napa Valley and preserve it with an “Experience of Art.” We met by phone just a few weeks ago. Apparently, Mary did some kind of magical Google search that led to our connection. Magical because it’s nearly impossible to optimize an online search for something that very few actually knows to search for, an “Experience of Art.” Since most of my business comes by way of referral, I was delighted to hear from Mary. Mary told me of her travel plans to Napa. We talked about her desire for a small-scale painting to remind her and her husband of their 30th year wedding celebration and her hope to dine at the French Laundry. I recommended that they stay with my friends at the beautiful Bardessono Resort in Yountville. They loved it. And let’s just say maybe a few strings were pulled and she and her husband did dine at the French Laundry. I met the Collier’s at Truchard Vineyards where Jo Ann Truchard gave us a personal tour of the vineyards and the wine cave while relaying their family’s history with their award winning wines. As we toured the vineyard, Jo Ann discovered two fresh ripe figs and Mary savored her first fresh fig right off the tree. As I was leaving, Jo Ann Truchard graciously offered me a gift bottle of their Pinot and I hugged Mary Beth away. It was a brief but meaningful meeting. Because when I congratulated Mr. Collier on 30 years of happy marriage he said, “It feels like we where just married yesterday.” True love can and does happen and it’s my sincere honor to help celebrate it. It gives me hope.
Join me at Bartholomew Park Winery this Sunday, June 9th, 11am - 2pm
BartPark Join me at Bartholomew Park Winery this “Second Sunday” June 9th for a casual artist’s reception with wine and food in their scenic oak grove overlooking the vines. I’ll also be leading a discussion of art and wine at noon and 1:00 in the museum of this stunning historic estate.  During this Q&A I’ll reveal some of the secrets of my creative process and teach guests how to look at a painting through an artist’s eyes. If you pay attention, I can promise you, you’ll never look at the landscape, or a painting, the same way again.  I’ll help you tune your eyes to light and shadow so that you can see colors you may not have ever seen before. Bartholomew Park Winery is rich with history and spirits.  Lovely tasty spirits and spirits from beyond.  But you’ll have to come visit on Sunday to hear more about that inside story. The Bartholomew Park Museum provides fascinating insights into the property’s colorful past. Bartholomew Park Winery is one of those gems tucked away in Wine Country. The wines are sold exclusively through their tasting room and wine club. Bartholomew Park's 37-acre historic Estate vineyard is located at the base of the Mayacamas Mountain range in Sonoma Valley. The unique setting of this vineyard is tucked up against Arroyo Seco. This treasure trove of an estate vineyard is farmed organically and it is by far one of my favorite wines. Please come join us this Sunday and sip some spirits ,)
Making Art/Making Money
ArtistsWhoTHRIVE Confucius said, “Man who chases two rabbits catches none.” This wisdom has been ringing in my head since Christmas, when I began creating a guided 8-week online business course for artists called, “Making Art/Making Money.” This ambitious project is one fast rabbit. The other rabbit is my fine art enterprise. Obviously, my painting is near and dear to my heart. Trying to balance both races has been a tiring battle. Since I don’t have four legs to run in two directions, I’m putting my fine art enterprise on a partial hold until “Making Art/Making Money” is launched and my new book “101 Rules of Selling Art” is released. After serious soul searching and distance from my painting I’ve realized that my painting has not been reflecting my interests and higher values around mindfulness and consciousness. So when I return to my art full time I will be embarking on yet a new project and body of work that will be the focus of a clinical study designed by a leading authority in the field of neuro-feedback, Dr. Thomas Browne. Dr. Browne has designed a clinical study that will measure the neuro and physiological responses of subjects to my contemplative contemporary still life paintings. When I moved to San Francisco in 2006 I knew that I have to be prolific in order to thrive. So I began neuro-feedback with Dr. Browne to obtain optimal states of performance. It rid me of all creative blocks. Neuro-feedback is an area of brain science that is essentially medically aided meditation that places me into a lasting state of focused calm, but it’s not meditation. So it’s no accident, that collectors remark consistently that my paintings make them feel happy and calm. I’m inspired to investigate these emotional responses triggered by a heightened state of consciousness reflected in my paintings. My intention is to build a bridge between art and science. When the study is complete, Dr. Browne and I will be conducting “Art & Science Salons.” If you are interested in volunteering to be a subject for the “Art & Science” study, please reply today.
Ann Rea's Art Installation at Four Seasons of Silicon Valley
elevation Art changes the energy of a room by making a specific emotional and aesthetic statement. People may not even be fully conscious of how art is creating a vibe in a room but it is happening. Much like how wearing one outfit can make you feel one way, put on another outfit and you experience another perception of yourself. When the Four Seasons of Silicon Valley graciously invited me to collaborate and feature my work in their stunning lobby I wanted to produce the very best opportunity for my company and the Four Seasons. So I developed a creative strategy for that specific space. I got to know the professional staff, I visited and filmed the lobby space, studied their unique warm contemporary aesthetic, and I examined the original floor plans and elevations of the thoughtful and beautiful architecture of the Four Seasons of Silicon Valley property. I’m always interested in challenging myself creatively. Therefore, I am intentionally departing from my typical color saturated palette that is expected and I am creating three minimal monochromatic paintings. This triptych will be painted on wood panel versus stretched canvas. Each custom sized wood panel is made from FSC certified sustainable forest products made with conservator wood materials and sealing processes. I deliberately approach oil painting so that I have the least environmental impact. I do not use any toxic mixing mediums, turpentine or varnishes, just pure pigment and linseed oil. It’s a much more expensive approach to oil painting but it is the cleanest. This custom art installation is inspired by three vineyard images from Howell Mountain, Napa Valley, and Sonoma designed to celebrate each American Viticulture Area (AVA) and to highlight the Art & Wine Pairing program that available at the Four Seasons. The installation is currently scheduled for the end of June. Isn't it time to celebrate with an intimate group of friends or your very best clients? Make memorable connections through inspiring conversations. Learn about art and wine in a relaxed and fresh way.  Book an Art & Wine Pairing available at the Four Seasons of Silicon Valley.
Art & Wine Pairing Program at Bardessono Hotel
Art & Wine Pairiing Program at Bardessono
I am trilled to announce my latest strategic partnership with Bardessono, a boutique hotel in Yountville, California. If you have not stayed there, make a reservation. It is green, luxurious, and such a peaceful sanctuary. Bardessono’s aesthetic and values line up beautifully with my business enterprise. They are a significant national model of green building and operating practices. I think Bardessono is the most stunning property in Napa Valley and it is a LEED Platinum Certified.  I would love for my home to reflect Bardessono’s aesthetics and art collection. I will be teaming up with Brett Fallows, Bardessono’s Sommelier, to deliver my Art & Wine Pairing program to their group guests. The Art & Wine Pairing Program is perfect for:
  • client retention strategy, thanking existing top clients
  • partner "edutainment" program
  • meeting break out session
  • team building strategy
  • before dinner activity
  • reception activity
  • celebration activity
Like Bardessono I am conscious of the environmental impact of my business. I started using the greenest approach to oil painting possible several years ago. So this is not a post attempting to “green wash” my paintings. My oil painting technique is a very pricy approach but I think that my collectors deserve it. I do not use Turpentine, varnish, or any other nasty mixing mediums, just pure pigment and linseed oil.  With pure oils my color can be more saturated. I did this for health reasons. Long exposure to traditionally oil painting medium is toxic and requires excellent ventilation. I did not have this in art school so I walked around with a rash on my neck and I couldn’t stand oil painting.  Who knew then that would all change? So now I paint with vinyl gloves so that the paint does not make contact with my skin.  Much of the toxicity from oil painting comes from cleaning brushes.  I buy cheep brushes and toss them, I use a palette knife, and gloves protect my skin. I’d rather spend my time sketching an painting than cleaning brushes. Let's be real, there's still an environmental impact but I try to lesson it as much as possible.
The Four Seasons and Artist Ann Rea Join Forces
FourSeasons Four Seasons Hotel Silicon Valley has partnered with San Francisco artist Ann Rea to launch an Art and Wine Pairing Program. By reviving the art of conversation, the collaboration will provide a fresh alternative to traditional wine tastings, ordinary client dinners and themed parties. By drawing upon the traditional of the salon, intimate groups are invited to relax, and explore the art of conversation with Rea, complemented by wine pairings and dialogue with Quattro’s General Manager and Sommelier Annie Rose Chung. The program pairs one wine with one painting – engaging the sommelier and attendees in conversation about the wine. The artist, Rea, then teaches the group how to look at the painting through the artist’s eyes. Director of Marketing Doug Kaminski says of the collaboration, “We are excited to bring a fresh and unique opportunity to our meetings and special events program. Through creativity, conversation and a personal connection, this exclusive offering allows corporations or nonprofit organizations a meaningful opportunity to thank top-tier patrons, or engage new ones.” The Art and Wine Program can be offered as an enhancement to catered meetings and events at Four Seasons Hotel Silicon Valley or booked as a special event. For additional information, please contact Nicole Neal at 1 (650) 470-2810.
Ever Changing Russian River Art
RussianRiver Standing in my San Francisco Pacific beach art studio with my patron and her painting draped behind black velvet, I could feel her anticipation. I unveiled the large canvas and she stood silent. I wondered.  “Uh oh. Does she like it?” So I had to ask, “So, what do you think?” She paused, her eyes then welling with tears, she said, “I love it.  I love it so so much.” Which to my delight, she repeated several more times. She also said, “I’m so glad that we had a private unveiling.  I don’t understand why I am so emotional.” But I knew why. This is the power of art. I crafted this series of the Russian River in Healdsburg, California, with the full intention of celebrating a place that holds her dearest family memories. She has many memories that have floated down this ever changing Russian River and I wanted to capture the essence of this in her oil painting. When something is made by hand it feels different. It carries the artist’s energy and personal attention, that is what ignites a response in the viewer. One who pauses long enough to look, to really look. Because there is only one original she has ordered several copies of the Creative Diary to share with her family and friends.  My hope is that this storybook will rekindle their memories and deepen their appreciation for this very special place. The river is symbolic for our ever-changing lives and it reflects the seasons with color. When I witness a patron’s deep emotional response from an Experience of Art, I receive the ultimate reward for the hard work I dedicate to making art.  And it makes the sacrifices all worth it.
Artist Ann Rea on Painting Outside the Lines in Art and Life
Artist Ann Rea on Painting Outside the Lines in Art and Life I'm featured on this week's episode of the Good Life Project. Dear Good Lifer! So excited to be sharing the first in a series of episodes filmed around the famed Bay Area in northern California. San Francisco painter, Ann Rea, was deep in a hole. Depressed, anxious, working in a career that was leaving her empty and heavily medicated, she turned to painting as therapy. And everything changed. What started as a return to sanity grew into a salvation and a calling. But to turn it into a living, Ann came face-to-face with the "gallery system." Something in her gut told her it was not for her. Too little control and power. So, she decided to do what everyone else said was un-doable. She went around the system and created her own path to become a successful painter, entrepreneur and now mentor to other artists trying to do the same. In this week's episode of Good Life Project, we dive deep into her journey. Click here to watch it now>>> If you've got any artist friends who are trying to figure out how to make a living, be sure to share Ann's inspired story with them. With gratitude, Jonathan
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