Artist Ann Rea
Right Brain Left Brain
[caption id="attachment_751" align="alignleft" width="550" caption="San Francisco based Artist & CEO"]San Francisco based Artist & CEO[/caption] The demands of building a creative business can often leave me feeling pulled in two very different directions.  I must attend to the need to continue to build my business and to attract new collectors while I yearn to spend more time painting.  These two pursuits can’t be completed at the same time and each deserves and requires my undivided attention.  And it’s a complete understatement to say that each require a different gear in my head, the left brain to the right brain. It’s no secret to those who know me that I devote a lot of time to the marketing end of my enterprise.  Why?  So that my business can thrive and so that I can spend more and more uninterrupted time painting. And I genuinely enjoy the marketing side of things.  That’s why I started ArtistsWhoTHRIVE, where I conduct marketing seminars to artists and I offer individual coaching and consulting to artists across the globe two Mondays each month.  In fact, UC Berkeley phoned today to invite me to teach my artist marketing workshops. And today the head of the Small Businesses Development Center in Oakland informed me that he’s seeking funding for an ongoing series and that a reporter wants to interview me about the record breaking workshop I conducted last month. I’m excited and happy that I can now announce a number of strategic partnerships with Meadowood Resort, and Beautiful Places Luxury Villa Rentals and Epicurean Adventures.  And the good news is that more alliances are in the works.  As I align more strategic partnerships I’ll have my wish to spend much more time painting. By leveraging these relationships with strategic partners I can give their clients a completely unique and memorable experience with my new program “Savor the Colors of the Moment”, more to details to follow.  And I can reach my goal of being booked solid one to two years in advance with commissions and corporate and private sponsorships to fund new series and creative directions.  Then I'll be spending more time on the right side.
The Truth is the Best Marketing Strategy
meadowood "The painting arrived yesterday in great shape and we really love it. The colors are amazing and you really capture the essence of the vineyard at 'twilight'.  I admire your talent and will enjoy "Twilight Vines" every day. The painting is really a focal point in our living space. Thanks so much for a very satisfying "collecting" experience." - Bob Werner (online collector) If you’ve visited my site you can see that I collect spontaneous endorsements from my collectors.  When I was trying to craft copy for, I struggled.  It sounded forced and inauthentic.  I thought about the fact that we’re all a little weary of reading advertising speak.  Then it dawned on me: the truth is the best marketing strategy. So I began to publish my collector’s spontaneous endorsements. And I remembered that I had already created a famous marketing strategy based on the truth. This was before I understood the foundational principle of online social marketing.  Of course, the idea is not new. Within six months of graduating from the Cleveland Institute of Art I was working at a design firm who was responsible for creating the retail environments for the then new GM Saturn car. I was flown to St. Helena, California to participate in a brain storming session at the beautiful Meadowood Resort, to construct the marketing strategies for the GM Saturn car.  I was chosen among my male counterparts because they were targeting young professional women, and they where competing with Honda.  My male counterparts referred to me as a token.  It gets better. Even thought GM was targeting young professional women, I’m sorry to say that I was the only woman in attendance, and I was largely ignored.  I withdrew and the facilitator eventually noticed this and asked why.  I stated boldly, “Because you probably won’t listen to me” mirroring my experience at car dealerships.  That hushed the room. Now the rules of a blue-sky session are that you cannot criticize an idea, only add to it.  He said, “Well you have to contribute, we flew you out here.”  Fair enough, maybe these men were ready to listen?  “Why don’t you sell the car for the same fair price to everyone and stop this horrendous haggling process.”  The room erupted.  One of the top ten GM dealers from Texas sitting across from me actually stood up, he was about 6’5” and big, with a pie plate sized belt buckle.  He proceeded to pound his fist and shout, “That will never work!”  Well, clearly it did.  And who knows where GM would be today if they had continued to listen better to their market. The experience helped me realize that one day; I’d figure out how to best market my own art.