[caption id="attachment_274" align="alignnone" width="456" caption="Giving Thanks"][/caption] I'm so thankful that my list of collectors is growing because of referrals from other enthusiastic collectors. It’s time to review my business plan, particularly my marketing plan. I’ve committed to doing this annually. I keep track of how I receive business and an overwhelming and increasing amount of my business is coming through referrals. My list of collectors is growing because of referrals from other enthusiastic collectors. And several referrals are coming from people who are not yet collectors. This of course is the very best, the absolutely the most enjoyable way to receive business. And who wouldn’t like more? So I thought about how I could encourage referrals and yet demonstrate my sincere appreciation for referrals I do receive. So as a gesture of sincere appreciation for referrals I decided that I would like to offer 10% credits. Each time someone refers a new collector who purchases an original work of art that someone will receive a 10% credit towards his or her acquisition of an original work art. So if someone buys an original painting for $3000, the person who refers him or her receives a $300 credit towards an acquisition of an original painting. To make it easy, there’s actually a referral link on each detail page that says, “Love this? Send this to your friends.” I also decided that if I wanted unlimited referrals that I would make the credits unlimited. I can’t offer this forever, so I’ve decided it to offer it until the end of 2009.
- I'm so thankful that my list of collectors is growing because of referrals from other enthusiastic collectors.
- Ann Rea, Collector's Journal, commissions, receive 10% credits, referrals